Top Shopware Development Companies

• Title: Online store for Osann
• Client: Osann GmbH
• Expertise: ECommerce
• Focus Areas: Shopware

Description

Since 1984, more than 25 million children have found a place to feel comfortable and safe in Osann child car seats.

Challenge

Osann actively accompanies families on their exciting journey - with well thought-out products for a wide range of needs. The online store area should clearly focus on the UX factors: Design, Confidence Building and Joy of Use. Conversions were to be optimized and a contemporary look & feel created. For us, a no-brainer. Let's go

Solution

• Der Online-Shop-Bereich sollte klar auf die UX-Faktoren: 
  Gestaltung, Vertrauensbildung und Joy of Use einzahlen.
• Conversion-Optimierung in den Vordergrund
• Zeitgemäßes Look and Feel
• Mobile Optimierung - mobile first
   

• Title: Product sales via a store with a connected shopping cart, social media and SEO
• Client: Graupner Holzminiaturen
• Expertise: ECommerce
• Focus Areas: Shopware

Description

Virtual appearance for real darlings
How colorful miniatures are conquering the world digitally

Company introduction:

For over 30 years, lovingly crafted wooden miniatures have been produced in Crottendorf in the Ore Mountains. More than 400 products - from Christmas tree decorations and small pyramids to music boxes - are made by the manufacturing team of around 12 employees.

It all began in 1986. Inspired by the traditional tire turning of the Ore Mountains, Ronald Graupner, who studied mechanical engineering and master wood toy maker, developed and built special machines on which even the smallest wooden parts for the enchanting miniatures could be produced.

Today, more than 8,000 small wooden parts are stored in the company's treasure trove of samples. Dyed with particularly high-quality stains, they are assembled into colorful and unique creations.

Challenge

Marketing products yourself is an attractive proposition for many manufacturers. It is true that companies that have been on the market for a long time have strong retail partners. However, the shift from stationary sales to digital markets, the market power of marketplaces and the fact that retailers are often going out of business for reasons of age are making it increasingly challenging to sell their own products.

In addition, many companies are faced with the challenge of rising costs due to minimum wages or higher prices for raw materials. As a manufacturer, selling your own products therefore often also means securing a much-needed better margin and thus the continued existence of your own company.

Graupner Holzminiaturen therefore planned to intensify the sale of its products with its own web store. In addition to the store itself, the existing website was also to be updated and given a more contemporary look.

With the help of a website and social media activities, Graupner Holzminiaturen had already taken significant steps towards modern, digital external communication. However, the ability to sell products digitally was still missing.

As the online sale of goods is always associated with compliance with complex technical requirements (e.g. correct price information including VAT, consumer-friendly presentation of shipping costs, integration of payment service providers), we recommended implementing the web store based on the established e-commerce solution Shopware. In addition, the use of this system allows access to a large number of extensions (plugins) with which the desired functions of the online store can be expanded cost-effectively.

Solution

Here is an overview of some of the implemented features:

• In order to avoid having to operate two websites (website and webshop), w3work integrated both into Shopware and thus into just one platform. This combination not only saves time when updating content, but also significantly reduces the costs of operating the technology. Only one system needs to be hosted, updated and optimized for search engines. All content that is not used to sell products but to present the workshop was created by w3work as content pages directly in Shopware. They were given a design that matches the Graupner Holzminiaturen products and are presented entirely in the company's CI.
• Since the many specialist dealers continue to be valued and important partners for Graupner Holzminiaturen despite the store functionalities, the website was given a dealer search based on a Shopware plugin, which was also color-coded. This makes it easy for end customers to find a specialist dealer of wooden miniatures within a freely selectable radius of their own location.
• A dealer store allows resellers to log in with specialist dealer conditions. This means that this target group can also use the digital platform for efficient order processing. Since many of the miniature products are not sold to specialist retailers individually, but rather as a set of 6 individual items, for example, w3work researched a special store extension for this requirement. The solution was a plugin that supports "customer group-dependent packaging units". The end customer can thus buy the individual item, the specialist retailer the set.
• For all miniature enthusiasts who are not at home in the German-speaking area, the website also has an English language version. An important basis for international sales of the products - after all, Graupner also presents its products at trade fairs overseas and has won many hearts for the colorful miniatures in the USA and Japan, among others.
• Of course, the search engine optimization of the store and the integration of tracking solutions such as Google Analytics or Facebook Pixel are also part of the project scope - always with the aim of increasing conversions and thus the turnover of the store.
• Finally, w3work also supported the connection of the ERP solution weclapp to Shopware. This connection allows Graupner Holzminiaturen to exchange stock levels and orders between the two systems in real time. This makes order processing easier, faster and more secure.

Results

GRAUPNER HOLZMINIATUREN ABOUT W3WORK
We contacted the w3work agency in 2019 on the recommendation of a professional colleague. We immediately found a friendly and professional basis on which we could realize our project. Our ideas and wishes for the creation of our own online store were competently received and evaluated. Since we, as artisans, placed a special focus on design and quality not only for our products, but also for our web project, we were able to find a solution together with w3work that was perhaps unusual, but ultimately profitable for everyone involved. As a small craft business with currently twelve employees, we are dependent on a competent and reliable partner, especially when it comes to digital distribution. It would simply not be possible for us to carry out these services ourselves. We are therefore very happy to be able to work with such a competent and friendly agency as w3work.
Elisabeth Graupner | daughter of the company founder

CONCLUSION
The start of digital self-marketing of products is particularly worthwhile for manufacturers and is easy to implement with a strong partner in e-commerce at your side. From the joint coordination of your goals, store creation and live launch to the subsequent acquisition of buyers, w3work is happy to support you in all e-commerce activities. The example of Graupner Holzminiaturen clearly shows that even small companies can become even more successful with the customized e-commerce solutions from w3work.

In numbers: Within 2 years, Graupner Holzminiaturen reached a good 3,000 end customers with the new web store and created a direct ordering channel for them.

View profile and read case studies

• Title: Online store with Shopware 6 for B2B & B2C
• Client: CHOLL Concepts
• Expertise: ECommerce
• Focus Areas: Shopware

Description

Innovative paint finish and car care concepts From B2B offline to B2C online 

Together with VI BRAND STUDIOS, SCHOLL Concepts is now shining in a new light. After years of collaboration and the realization of several projects, the time had finally come and the decision for the online store was made. SCHOLL Concepts is a highly demanding customer when it comes to design, but the challenge with this project was not just the design and appearance. The technical aspects also had to be carefully thought through. For SCHOLL Concepts and us, it was clear from the outset that the DACH region would only be the beginning. Therefore, the expansion to other markets and thus the integration of new sales channels always had to be kept in focus. Immediately after the go-live, the integration of European partners and marketplaces was on the agenda.

Challenge

Transformation from website to online shop

From B2B offline to B2B and B2C online 

As a premium manufacturer, SCHOLL Concepts has a particular affinity for design and design language, and we at VI BRAND Studios share this passion. In addition to the design, however, user guidance was also a challenge here. Previously, SCHOLL Concepts had only sold to dealers, who in turn sold to professional users. With the opening, an ideal path to the right product had to be created for customers. In the new store, application advice with detailed explanations and application videos are therefore important guarantors for the right product selection and the customer's result.

User at the center - the combination of functionality and aesthetics 

Not all abrasive pastes are the same and not all pads are the same. SCHOLL offers its customers a wide range of possible applications and combinations of different products. VI BRAND STUDIOS has therefore created different entry points for users that guide them to the right product with a high level of information. These include landing pages for special topics such as paint care for classic cars and caravans. The filters for application options and properties were displayed with icons and placed prominently throughout the store so that customers can always recognize them easily and assign them immediately. Explanatory videos are used on the product detail pages and if customers have further questions, they can read everything in the FAQ section for products in the SCHOLL online store.

• Title: Onlineshop Relaunch – authentisch italienischer Genuss mit voller Performance
• Client: Gardolio
• Expertise: ECommerce
• Focus Areas: Shopware

Description

Gardolio offers lovers of Italian delights a wide selection of high-quality olive oils, aromatic wines, traditional pasta and delicious pesto from the Mediterranean region around Lake Garda. In order to make the taste and variety of Italy available in Germany, Austria and the Benelux countries, the online store delivers the delicacies directly to your home kitchen.

Our mission:
Taking the client's online presence to a whole new level. Before the conversion, our client was using a WordPress-based website with WooCommerce, but his wish went beyond that. Together, we not only wanted to create a professional platform within a store system, but also to expand the ability to seamlessly scale the online store in the future.

OUR WORK AT A GLANCE

• Intensive and comprehensive consultation
• Improvement of hosting and performance
• Migration of the store products from WooCommerce to Shopware 6
• Design implementation in the existing corporate design
• Restructuring of the store navigation
• Photo shoot for products, gift boxes & Portrait of the owner
• Development of an FAQ page 
• Connection of legal texts via IT law firm
• Connection to Rapidmail for simple newsletter marketing
• Connection to the most popular payment service providers 
• "State-of-the-art" tracking
• Cookie tool connection
• Routing of existing URL rankings to the new URL structure
• Extensive instruction in the store system, for the desired product maintenance by the customer
• Accompanying Google Ads campaign
• Accompanying newsletter marketing

You can find a detailed reference to this project on our website: 
https://www.agency-brandmarker.com/references/gardolio/

Challenge

Create increased visibility directly for the store relaunch and increase the sales of the previous WooCommerce online stores.

Solution

With an accompanying Google Ads campaign and newsletter marketing, we were able to scale the visibility of the online store right from the start. The customer is super happy and so are we!

Results

• Increased conversion rate through better user guidance and product presentation
• Improved user experience
• Increased visibility in search engines 
• Increased sales through optimized user guidance and targeted approach 
• More efficient management of orders, products and store content 

• Title: AberHallo
• Client: CN Besitzgesellschaft GmbH & Co. KG
• Expertise: ECommerce
• Focus Areas: Shopware

Description

New creation of Shopware 6 shop

 1. Design creation
-           Homepage
-           overview page
-            product details page

2. Theme creation for Shopware 6
We will create the theme based on the new design. The following are taken into account:
- Desktop view
- Responsive view

3. Shopware configuration
We take over the store settings and configuration for:
- Languages
- Currencies
- Tax
- Payment methods
- Shipping methods/matrix
- Plugin installation
- SEO

4. Data maintenance 
Data import Shopware 6:
- Products with product variants 
- Order data with order history
- Shop content (such as images, texts, etc.)

5. Product configurator and designer plugin
We set up our designer plugin and configure it according to your requirements. We will configure several sample products for you so that you can continue to create the other products as you wish.

Among other things, we add the following options to the plugin:
- Prices for engraving in different places and with different engravings
- Optional gift wrapping 
- Subshop capability: configurator can be used for several stores at the same time

We also provide training and answer your questions about our configurator. Instructions are also included in the order.

6. Filter plugin configuration
Filter navigation plugin configuration based on requirements such as
- Navigation via the properties and property values
- Properties and property values in SEO URL and breadcrump according to a defined order
- Selection of filter values via real links (Google indexing)